High Number of Decision-makers
A high number of decision-makers, political representatives and an outstanding programme of supporting events - that is how to best summarise WASSER BERLIN INTERNATONAL 2015, the only platform in Germany that reflects the entire economic cycle of the water industry. Over a period of four days the international water industry was gathered in Berlin. From 24 to 27 March 22,686 trade visitors from 104 countries found out about the latest products, services and technical solutions displayed by 557 exhibitors representing 26 countries.
Dr. Christian Göke, Chief Executive Officer of Messe Berlin GmbH: "WASSER BERLIN INTERNATIONAL 2015 provided a better overview and was even more wide-ranging and structured. The new concept was an all-round success. The reactions were very positive from exhibitors and trade visitors alike. The decision to incorporate the congress into the trade fair was also very well received."
More than ten delegations from European and non-European countries, including from Jordan, Korea and Singapore, attended WASSER BERLIN INTERNATIONAL.
The delegation from Central America alone, which represented El Salvador, Costa Rica, Guatemala, Honduras, Mexico and Nicaragua, was able to conclude business in excess of ten million euros.
Numerous international representatives attended the opening of the fair. Those present included Federal Minister for the Environment, Nature Conservation, Building and Nuclear Safety Dr. Barbara Hendricks, the Jordanian Minister of Water and Irrigation Dr. Hazim El-Naser and the Bulgarian Minister for Regional Development and Public Works Lilyana Pavlova. WASSER BERLIN INTERNATIONAL 2015 also welcomed Federal Minister of Education and Research Johanna Wanka at the fair.
Trade visitor survey results
A large number of the trade visitors at WASSER BERLIN INTERNATIONAL were decision-makers and came from abroad. The share of foreign trade visitors rose yet again and reached 27 per cent. Significantly more decision-makers attended this year's event, with senior executives now making up around 52 per cent of the trade visitors.
51 per cent of the trade visitors said they had a significant influence on their companies' purchasing and procurement decisions. 92.5 per cent of the trade visitors described business at the fair as good. 75 per cent were able to establish new leads.
More than ten per cent of the trade visitors were able to conclude business at the fair.Around 300 school classes from several federal States took part in WASsERLEBEN, the interactive show for the public.
Exhibitors and trade visitors were greatly impressed by the activities organised by schoolchildren for their peers and by the 49 institutions whose focus was on the sustainable exploitation of water resources.
Schaustelle Wasser was very well received. This was organised mainly by Berliner Wasserbetriebe, with substantial support from Berlin's construction engineering industry.
Around 500 trade visitors from around the world were able to gain a unique first-hand insight into how well the latest technologies perform.
During the fair numerous exhibitors already completed their stand registration for 2017. Those who book no later than 15 January 2016 are entitled to a 15 per cent discount on stand charges.
WASSER BERLIN INTERNATIONAL 2017 will take place from 28 to 31 March 2017.
Trade Fair Publication
Our show publication "NEWS from WASSER 2015" (ePaper) is available here: http://www.messekompakt.com/news-from-wasser-2015
Images: R. Eberhard, messekompakt.com, EBERHARD print & medien agentur gmbh
Source: Messe Berlin