The whole world of coffee:
COFFEE WORLD at the iba 2015
Small beans, huge potential. Coffee is one of the industry's global trend topics. The "COFFEE WORLD" special exhibition at iba shows how bakeries, confectioners, caterers, and restaurateurs can expand their expertise into the field of coffee. Alongside information and advice, this special exhibition offers a whole range of entertainment, with live demonstrations, tastings, as well as machines and accessories to try out.
"The coffee market is experiencing a boom worldwide. In many countries such as China, Japan, Australia and New Zealand, but also in North and South America, the development is literally sensational", says Bernd Braune. He is a board member at the German Coffee Association, and CEO of the German coffee-roasting establishment Supremo, with whom the iba's special exhibition "COFFEE WORLD" (Hall A4) was conceptualised. Supremo's head office is in Unterhaching, close to Munich; the company is a part of a global network of speciality coffee-roasters and exports its coffee products all over the world. Braune and his team of coffee specialists are the perfect advisors for bakers and confectioners who want to learn more about coffee. "A baker or confectioner must stay on the ball and continue to develop in this field, because the potential is huge", Braune is convinced. However, coffee still seems to be a domain which is underestimated by many. And yet there are already businesses which attract many customers with their coffee specialities alone, so as to then also convince customers of the quality of their other products. Braune underlines the fact that quality, especially when it comes to coffee, is paramount.
"Anyone who wants to get to grips with this subject is able to do so", he is certain. The iba's "COFFEE WORLD" will be of help here with its wide range of displays. However, first and foremost, questions must be asked to establish what role the field of coffee should play for a business and which goals are to be pursued: do I want to show off my expertise and offer customers an experience, or should it primarily be a speedy process with little effort on the part of employees? Which investments are necessary, which machine is the right one, how can I ensure quality long-term? Every day at "COFFEE WORLD" up to ten experts will be available to answer the questions of trade visitors, not only in English, but also in French, Arabic, and German. In addition, these experts will offer advice on suitable concepts for individual businesses, and facilitate making contacts all over the world.
In order to recognise how different machines and beans can affect coffee quality, bakers and confectioners at the exhibition have the chance to test out machines of varying price ranges. They will be able to taste the difference when the same type of coffee is prepared by three different models of machine, from low-budget to the more expensive varieties. Fully automatic coffee machines are also a hot topic, and Braune explains that "here in particular much has happened in the last three years". Beside all this visitors will be able to enjoy one of the best coffees in the world, made from the famous Geisha-Arabica bean from Panama, as well as getting to know different types of green coffee, observing roasting, and experience how professional baristas prepare the perfect cappuccino. Not only that, but visitors can find out about upcoming trends, for example the renaissance of brewed and filter coffee.
This special exhibition will be surrounded by further exhibitors, who will whisk you away to the world of coffee, starting with green coffee and the most notable types of bean, all the way to roasting, machines, and correct preparation.
Images: R. Eberhard, messekompakt.com, EBERHARD print & medien agentur gmbh