Plaza Brings Marketplaces Together
The BIOTECHNICA Plaza will be the heart of the show in future. The event organizers at Deutsche Messe have devised this new concept with the idea of creating a central hub for the various themed marketplaces at BIOTECHNICA 2015 (Fair ground, BIOTECHNICA 2015). These are "Bioeconomy", "Personalized Medicine Technologies" and "Bio-IT". Previously, these marketplaces were spread around the hall. The new linked marketplace concept offers enhanced networking and partnering opportunities and gives Europe's top event for biotechnology and the life sciences a new focal point.
"The BIOTECHNICA Plaza with its three dedicated marketplaces will put a spanger spotlight on the social impact of biotechnology and the innovative capabilities of the industry", said Bernd Heinold, Project Manager for BIOTECHNICA at Deutsche Messe. "The BIOTECHNICA Plaza is designed to create ideal conditions for product presentations, knowledge transfer, mindsharing and networking among both industrial and scientific users of biotechnology."
The three marketplaces "Bioeconomy", "Personalized Medicine Technologies" and "Bio-IT" will each have their own look and feel at the Plaza. The fringes of the individual marketplaces will features stands by innovative companies and industry associations from each relevant sector. At the heart of the BIOTECHNICA Plaza will be the Networking Area and the Forum, the latter equipped with two separate stages to host the forum program, which will explore various aspects of "Bioeconomy", "Personalized Medicine Technologies" and "Bio-IT" for an international audience.
Also new at this year's BIOTECHNICA (Fair ground, BIOTECHNICA 2015) is a partnering/matchmaking program. With the aid of a software tool developed by the EBD Group (a market leader in the area of partnering and matchmaking for the life sciences industry), exhibitors and visitors can find out in advance who else is coming, and can thus schedule meetings online with potential partners and leads. These meetings can then be held either in the Networking Area at the BIOTECHNICA Plaza or at exhibitors' stands.
Images: R. Eberhard, messekompakt.de, EBERHARD print & medien agentur gmbh
Source: Deutsche Messe AG