MEDICA 2014:
"Live-cell therapy" for the conference program is continuing
The planning for the world's largest medical trade show, MEDICA 2014 (November 12 - 15), in Düsseldorf is already running at "full power". The course of exhibitor registrations shows once again
that more than 4,500 exhibitors from around 65 nations will be expected to participate. The booked floor space, with 116,000 square meters, (Fair ground) will correlate to the high level seen in previous years, whereby two-thirds will be allotted to international participation. For the trade show for medical technology industry being held at the same time, COMPAMED (November 12 - 14, Fair ground), an increase of over 10 percent in bookings has even been noticed up to more then 700 exhibitors, now on a exhibition surface larger than 13,000 square (Hall plan) meters.
"Seeing that in previous years the new forms integrated into the trade show had been initiated successfully and the internationalization of the points in the program with many English-speaking presentations had been promoted, e.g. through the MEDICA TECH FORUM (Fair ground) and the relaunch of the MEDICA HEALTH IT FORUM, this year's conceptual focus is on the continuation of live cell therapy for the conference program in 2013," explained Joachim Schäfer, managing director of Messe Düsseldorf.
An addition has been made with the German Society for Internal Medicine (DGIM) joining as a partner for the further development of the MEDICA EDUCATION CONFERENCE program (Fair ground). It has a network of 23,000 members in the fields of science, medicine and health services on a European-wide basis.
Under the motto, "Science Meets Medicine", the content orientation of this year's conference provides a thematic integration between the conference program and what the trade show offers. This is because medical advancement is often closely associated with technical developments. Cardiac catheters, synthetic joint replacements, and modern imaging would not even be thinkable without a cross link between technology and medicine. This is being emphasized by the MEDICA EDUCATION CONFERENCE 2014 (Fair ground) in 
the exchange between international scientists, doctors, specialized medical staff, purchasers from hospitals as well as developers and manufacturers. The four days of the conference are dedicated to each area of focus respectively. Planned topics for this include infection and inflammation, telemedicine and robotics, gastrointestinal oncology, as well as interventional medicine.
With reference to the conference program, being oriented toward those interested, belonging to important target groups, MEDICA is also ensuring that what is being offered is also linked with the topics of the trade show. An example of this includes the 37th German Hospital Day, a leading event for the directors and management of German hospitals that, in addition to current political topics, sheds light on the topic of "tangible issues", e.g. aspects of human resources and hospital IT.
There are two more conferences that also represent this. Each of them had their highly respected debuts last year and shall be continued this year: The conference for disaster and military medicine, DiMiMED, as well as the MEDICA MEDICINE + SPORTS CONFERENCE (Fair ground) , all on the issues of prevention and sports medicine treatment concepts. It has to do with conferences held in the English language that are geared for an international audience.
This year, the MEDICA PHYSIO CONFERENCE, organized by Thieme, is new in this year's program with treatment-oriented talks for the professional scene of physiotherapists, emphasizing the treatment of pain and sports physiotherapy.
Forums and trade show
With topical information in connection with MEDICA (Fair ground) presentations of the exhibitors and the MEDICA conference program, significant trends also convey numerous forums that are integrated in the trade show. These include MEDICA HEALTH IT FORUM and MEDICA TECH FORUM (developments in the field of high-tech medicine) in addition to, among other things, the MEDICA PHYSIO FORUM (on professional questions of physiotherapists) as well as the MEDICA ECON FORUM, which was successfully initiated by the Messe Düsseldorf and the "Techniker Krankenkasse" (TK, a German health insurance company), on issues regarding benefit assessment and funding innovation, primarily from the standpoint of patients and those who bear the costs.
In turn, the medical technology suppliers will use MEDICA in order to present the entire spectrum of new products, services and procedures to raise efficiency and quality in outpatient and in-patient care on almost 116,000 square meters of booked space.
Clearly structured according to hall, focuses of the MEDICA trade show include: Electromedicine/medical technology (more than 2,500 exhibitors), laboratory technology/diagnostics, physiotherapy/orthopedic technology, commodities and consumables, information and communication technology, medical furniture and specialist furnishings, and building technology for hospitals and doctors' offices.
Images: R. Eberhard, messekompakt.com, EBERHARD print & medien agentur gmbh
Source: Messe Düsseldorf
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