An overview of the novelties in
the confectionery and snack item sector
The exhibitors of the ISM (International Confectionery Fair) are set to convince the trade audience with new ideas and products again this year. In total, 1,476 suppliers from 68 countries will be exhibiting at the 44th edition of the ISM on a gross exhibition surface area of 110,000 m², no other show in the world offers the expected approx. 35,000 international buyers such a wide spectrum of exhibits. In addition to confectionery, the products presented also include snack items. The trends at a glance: Premium products continue to be popular, small cup-cakes conveying message impress in the bakery products sector, snacking is in, new flavours of mixed nuts will be presented, products for people with special eating habits are still in high demand, together with fair trade and sustainably produced items.
The confectionery industry with its wide spectrum of products is extremely productive worldwide. Hence, we can once again look forward to new ideas at the ISM in Cologne: In bundled format in the "New Product Showcase" special exhibition and at a multitude of the manufacturers' stands.
A brief overview:
"Chocolate with a hammer" - the "Emergency Box" made out of the finest Belgian chocolate is presented together with a hammer - interactivity at its best. Or the chocolate tree that connects, a new idea that is not just appropriate for couples in love, following the motto: A joy shared offers double the pleasure.
Premium continues to be a convincing instrument in the chocolate sector: One supplier at the ISM is presenting hand-scooped chocolate containing 23-carat gold flakes,
edible silver, carefully dried fruits, candied blossoms, nuts and spices. From Belgium we will see rings that are decorated with chocolate figures, which look very pretty and taste delicious.
Sustainably produced confectionery is also an important theme for many consumers. A host of fair trade products are on offer. One example: Chocolate bearing a personal message manufactured by a company from Austria.
A message can be left inside the envelope of the small bars of chocolate. Produced with loving care by disabled people, artists subsequently lend the items their individual flair. Like this company, many others also consciously operate in a sustainable manner.
Biscuits from Northern Germany generate happiness, they communicate a wide smile and a positive message. Ideal for children and adults alike. Small, compact cake specialities in a practical dish originate from Thüringen, Germany, where trendy cake recipes are manufactured following artisan tradition.
Snacking with a good conscious: A Swiss company will be presenting sweets and fruit gums made of selected natural ingredients, which promote good looks while at the same time improving one's figure. Icelandic chocolate containing fruits and protein improve one's well-being and strengthen the immune system. There are also treats for people, who follow a vegan diet, i.e. vegan mini marshmallows. The palette of lactose and gluten-free products carries on growing too.
A huge list of novelties can be found among the snack items. Crisps and flips are in high demand, not only during the World Cup. But the occasion determines their shape: for example crisps from North Rhine-Westphalia come in the form of small players in different sporting poses. "Footballs" with Brazilian flair have also been designed especially for the World Cup season. Nuts, which allegedly improve one's concentration and energy levels, are a further key snacking theme. In combination with herbs and spices, newly created coatings and surprising favours, they come in countless, delicious varieties. Furthermore, a Chinese company has developed a special type of packaging for on-the-go snacking, which can be attached to the neck of a bottle. So, let the World Cup begin!
Images: R. Eberhard, messekompakt.com, EBERHARD print & medien agentur gmbh