"Integrated Industry" the lead theme for HANNOVER MESSE 2013
It's official: the upcoming HANNOVER MESSE 2013 will be staged under the banner of "Integrated Industry." The lead theme signals the fair's key focus on the growing integration of all areas of industry. "Machines, industrial equipment, work pieces and system components will soon be capable of exchanging data in real-time. This will significantly boost efficiency, safety and resource sustainability in production and logistics," said Dr. Jochen Köckler, a member of the Deutsche Messe Board of Management. "The experts have dubbed this technological development the fourth industrial revolution, coming, as it does, after the steam engine, mass production and automation."
At the same time, new forms of cooperation and collaboration are opening up fresh opportunities for productivity-based economic growth. "Enabling people in production facilities and beyond to collaborate with each other is the first step along the way to integration. Increasingly, companies from very different industries will enter into partnerships with one another, thereby opening up previously undreamt-of horizons," Dr. Köckler said. In this sense, "Integrated Industry" could, he said, be defined in terms of technical and electronic integration, but also in terms of the challenge faced by all areas of industry as they seek to cooperate across corporate and sector boundaries. Integration would shorten communication channels and make collaboration more efficient.
"HANNOVER MESSE 2012 is the premiere international showcase for technological solutions for tomorrow's industry. The trade fair format, which features 11 fully fledged tradeshows at one location, gives trade visitors an unbeatable level of detail on specific issues facing individual industry areas plus an unrivalled overview of the steadily growing integration between those areas. Given these profound changes in the industrial landscape, a visit to HANNOVER MESSE 2013 is an absolute must for investors and decision makers in industrial production." Dr. Köckler added. The growing level of integration in industry is also the focus of a core part of the German government's high-tech strategy known as the "Industry 4.0" project. Leading economists are now saying that the success of individual companies and entire countries in the international marketplace will increasingly depend on their level of industrial integration.
The goal of rapidly integrating all systems necessitates a fundamental restructuring of production processes. In the future, intelligent materials will tell machines how they want to be processed and formed. Parts and assemblies will have autonomous digital product memories that will facilitate continuous documentation throughout their entire lifecycles. Components will initiate their own maintenance and repair requests. And intelligent components in complex equipment will independently report faults to monitoring systems, thereby instantly triggering the remedial measures necessary to prevent further damage and initiate repair work.
HANNOVER MESSE 2013
from 8 to 12 April 2013, Fair ground Hanover (Germany)
Images: R. Eberhard, messekompakt.de, EBERHARD print & medien agentur gmbh
Source: Deutsche Messe AG