in February 2021
With the first "R+T digital", Messe Stuttgart will go new ways in spring 2021. R+T - the world's leading trade fair for roller shutters, doors/gates and sun protection systems - is expanding its offer in virtual space and, in this connection, has conceived a hybrid event format. From 22 to 25 February 2021, the participants at R+T digital will have the opportunity to present their newly developed product innovations on an international platform and to benefit from a comprehensive transfer of knowledge within the sector.
The format will be complemented by hybrid framework events, both streamed online on the platform of R+T digital, as well as held on location in Stuttgart. "With R+T digital, we want to provide our exhibitors and partners with digital access to our world visitor network, so that in this framework the product novelties developed for 2021 can be presented in detail. This is our overriding objective for R+T digital.
For this reason, the presentation of the R+T Innovation Award is the focal point of the event concept," says Sebastian Schmid, Department Director Technology at Messe Stuttgart. "Digital event formats will not and cannot replace live trade fairs. R+T is and will remain the highlight event of the roller shutters, doors/gates and sun protection systems sector. With R+T digital, we have developed a new format, complementary to the physical meeting at R+T 2022 in Stuttgart, and we would thus like to bring the sector together virtually already in 2021."
Platform based on three columns
Everything different, or much already familiar? The concept of R+T remains unchanged: Exhibitors present to international trade fair visitors their product novelties and a transfer of knowledge takes place by means of a diverse presentation programme. In addition, the sector can exchange ideas and opinions, as well as network online. These are precisely the columns on which the platform at R+T digital is based:
In the Expo Area, there will be the exhibitor showroom, subdivided into various product categories. In the respective theme halls, visitors will be able to obtain an overview of the diverse innovations and novelties in the sector at virtual trade fair stands, for example with information material available for downloading, detailed product videos, or with premium participation also with special workshops or live presentations. Furthermore, exhibitors can come into contact with the visitors via text or video chat.
In addition, the platform will also include an Exhibitor Forum, where the exhibitors can arrange 15-minute web sessions in which visitors can obtain information on product novelties, as well as on the current world market situation.
In the Conference Area, during the entire period of the event, specialist presentations relating to current main themes in the sector (gastronomy, innovations, craftsmanship, architecture) will be broadcast live, implemented for the most part as hybrid events. It will thus be possible for participants to experience the conference programme live from around the world - without necessarily having to be present on location.
Also after the live event from 22 to 25 February 2021, the entire platform of R+T digital, including the exhibitors' trade fair stands and the presentation programme, will be available for a whole year - up until R+T 2022.
Images: R. Eberhard, messekompakt.com, EBERHARD print & medien agentur gmbh
Source: Messe Stuttgart