IDS 2011:
Biggest IDS ever

Final report


The world's leading dental trade fair IDS came to a close on Saturday, 26th March with an extremely upbeat mood and outstanding results after five days in Cologne. The number of trade visitors rose by about 9 per cent compared to the previous event, while the number of exhibitors was up by 7 per cent and the amount of occupied exhibition space increased by 5 per cent. In total, about 115,000 trade visitors came to the fair from 148 countries to gather information about the product ranges exhibited by 1,956 suppliers from 58 countries. In all, 66 per cent of the exhibitors come from outside Germany. The number of companies from outside Germany rose by 9 per cent. The number of visitors from abroad rose by over 20 per cent to approximately 42 per cent. "We've succeeded in making the International Dental Show even more attractive, both domestically and internationally. The strong increase in international participants especially shows that IDS is the world's leading dental trade show," says Dr. Martin Rickert, Chairman of the Association of German Dental Manufacturers (VDDI). "What's more, participants were able to forge high-quality business contacts, both between industry and trade professionals as well as between the industry, dentists and dental technicians. Thus the trade fair once again signalled better times ahead and generated momentum that will help the dental sector stay on course for a successful business year." Koelnmesse Executive Vice President Oliver P. Kuhrt added: "IDS more than satisfied everyone's expectations. Once again, IDS offered a whole range of new products and excellent opportunities to exchange information, communicate with partners and place orders. That's why exhibitors, visitors and media representatives alike were all delighted with the trade fair."


Excellent trade fair
results and upbeat mood


The upbeat mood at IDS 2011 was especially due to the large number of visitors. Accordingly, the trade fair's halls were very busy and the exhibitors' stands were extremely well visited. Exhibitors confirmed that representatives of all important professions - ranging from dental practices and dental labs to the dental trade, plus the higher education sector - visited their stands. Exhibitors were particularly pleased with the large number of international visitors to the trade fair. This year there was a strong increase in visitors not only from Latin America and South America, Australia, the United States and Canada, but also from Italy, France, the Netherlands, Spain, the United Kingdom, Switzerland, Russia, Ukraine, Turkey, Israel, China and India. IDS was also a huge financial success for many exhibitors. Countless orders were placed, both domestically and internationally, and so numerous companies were able to boast a long list of orders. Of equal if not greater importance to many exhibitors were the opportunities to establish and maintain contacts, generate customer loyalty, win new customers and open up new foreign markets. All of these goals were also reached at the 34th International Dental Show. Last but not least, the exhibitors expressed great satisfaction with the visitors' high decision-making authority. This finding is confirmed by the initial results of an independent visitor survey, as 85 per cent of all trade visitors are involved in purchasing decisions at their company.


Highly satisfied
trade visitors


Not only the exhibitors but also trade visitors report that the trade fair was a great success. This is confirmed by initial responses to the visitor survey. Altogether 95 per cent of respondents indicated that they were satisfied or very satisfied with IDS. 1,956 international exhibitors and numerous new products ensured that 95 per cent of visitors indicated that they were satisfied or very satisfied with the range of products and with having achieved their goals at the trade fair. In addition, 93 per cent would recommend a visit to IDS to a close business associate.


Enormous interest
in innovation


The specialist trade and users were especially interested in the innovative new products and technologies on display. According to Dr. Martin Rickert (VDDI), the trade fair demonstrated that digital processes and technologies are becoming increasingly popular since they facilitate even more efficient and higher quality treatments. Hence a major focus of IDS 2011 was on products and systems that offer users and patients improvements in preventative care, diagnostics and dental treatment. These include expanded ultrasound systems that enable painless professional preventative care, digital intraoral scanners, improved root canal treatment methods, new dental filling materials, aesthetic dental crowns and bridges that look especially natural, and improved digital X-ray diagnostics that are especially useful in the area of implantology. (For more information, see the attached trade review of IDS 2011.)


German Dental Association (BZÄK):
"Dental market is engine for growth in Germany"


The President of the German Dental Association (BZÄK), Dr. Peter Engel, is pleased with the positive results of the trade fair: "Germany's economy is recovering - you can tell that from the latest IDS. Even more visitors and exhibitors than in previous years can mean only one thing: The profession is progressive and medium-sized German businesses are fostering innovation - and they're attracting enormous interest internationally. The dental market is providing Germany with economic drive. In the future, these innovations in dentistry may provide patients with even better dental treatment and preventative care. And this is where sound political decision-making is needed. Policy-makers have to create health policy frameworks so that these innovations can be put into practice. For example, dentists are awaiting several important and overdue amendments to be passed. These include amendments on dentistry licenses and dentist fees, as well as an adjustment between West and East German salaries.


The fact that the German Federal Ministry of Health intends to loosen budget restrictions on statutory health insurance is now sending a positive political signal. So we're optimistic that we'll be able to ensure innovative, top-quality dentistry in the future, too." The German Dental Association also held a coordinating conference for aid organisations at IDS, where over 40 participants presented aid projects to improve the dental health of the world's poor. The projects were developed by dentists and dentistry students who work in hotspots all over the world. Some of them also work in Germany. They provide dental services for a range of disadvantaged patients, including orphans, homeless people, disabled patients, people requiring care, drug addicts and inhabitants of remote areas who wouldn't receive medical treatment otherwise. To do this work, dentists and students often have to overcome enormous challenges. The coordinating conference offered participants a special opportunity to share their experiences in organising aid efforts.


Association of German Dental Technicians' Guilds (VDZI):
"Impressive proof of the sector's innovative power"


Jürgen Schwichtenberg, President of the Association of German Dental Technicians' Guilds, was also very satisfied with the trade fair: "From the point of view of the dental technician trade, the International Dental Show 2011 once again offered impressive proof of the dental sector's innovative power. We registered a decidedly optimistic and future-oriented mood among the exhibitors as well as among the dentists, dental technicians and visitors to the trade fair. Considering the breadth of products on display in Cologne and the rapid development of new, particularly digital technologies, it will be even more important in the future for dental technicians to actively supplement these new technologies and solutions with their expert knowledge and to put these into practice in their laboratories in order to ensure an all-round high-quality treatment. Our partners in the dental industry in general and dentists in particular will be able to continue to rely on these important services." One partnership that was started at IDS is gaining increasing importance: the cooperation between the Association of German Dental Technicians' Guilds and the European Association for Dental Technology (EADT). The aim of the cooperation is to bundle dental technology expertise and to provide further training of the highest theoretical and practical standards so that practitioners can learn about the latest state-of-the-art dental technology. The VDZI stand at the trade fair proved to be a popular location to make contacts and discuss subjects relating to all aspects of the dental technician trade as well as specific trade policy projects. In addition, VDZI conducted a competition for the 13th Gysi Prize which honoured the best up-and-coming dental technicians.


Speaker´s Corner well attended


Many visitors also took advantage of the Speaker´s Corner feature to gather information on the latest developments from science and research. New products and processes were presented there on all five days of the trade fair, with around 80 presentations by exhibitors. The subjects ranged from implant systems and digitization to dental aesthetics, laser technology and dental anaesthesia as well as the options that modern stress management offers dentists.


The International Dental Show (IDS) is held in Cologne every two years. It is organized by the GFDI Gesellschaft zur Förderung der Dental-Industrie mbH, the commercial enterprise of the Association of German Dental Manufacturers (VDDI), and staged by Koelnmesse GmbH, Cologne.


IDS Cologne 2013
from 12 to 16 March 2013, Fair ground Cologne (Germany)


Images: R. Eberhard, messekompakt, EBERHARD print & medien agentur gmbh
Source: Koelnmesse

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