with Digital Way
This year, with the "Digital Way" special show and the accompanying congress taking place on 18 and 19 September, AMB will demonstrate how industrial companies can increase the potential of digitalisation using current information technology. "With this new format, AMB will underline its position as the leading exhibition for metal working. Everyone is talking about digitalisation - in the "Digital Way" special show we will show how business and production processes can be optimised in very specific terms and what digital business models are available," explained Ulrich Kromer von Baerle, CEO of Messe Stuttgart.
AMB, as a platform for providers and users, will thus give orientation for all market participants as to how they can satisfy the new demands for greater growth in turnover, as well as demands for cost savings, in particular through increased employee productivity and greater machine efficiency. Gunnar Mey, Department Director of Industrial Solutions at Messe Stuttgart, clarifies: "Companies want to know how Industry 4.0 and the digitalisation of processes can be implemented. What providers have already successfully carried out projects? What applications or models are available and are relevant to the respective company? With Digital Way at AMB 2018, we will bring solution-oriented offers and demand together."
In addition to a first-class expert conference, which is being developed in cooperation with the Software and Digitalisation Association in the German Engineering Federation (VDMA), and a supplementary accompanying exhibition with over 50 companies, interactive showcases will demonstrate the interaction between networked processes in companies and will describe their added value.
The accompanying exhibition will feature manufacturers of software solutions in the areas of digital business processes and models, digital production, digital product development, digital services & customer service and software development, as well as service providers and manufacturers of hardware.
Further opportunities for matchmaking between Digital Way exhibitors, visitors and exhibitors at AMB and conference delegates will be available due to the extended opening hours of Digital Way on the first day of the exhibition with an additional networking event.
The concept has met with great interest both in the associations and in the IT and metal working industries. Prof. Claus Oetter, Deputy director of the Software and Digitalisation Association in the VDMA, says "the synergy between IT and the software industry, as well as the Engineering Association, is what characterises the innovation in digitalisation in the first place. In the digitalised world only industry can manufacture new products which are beneficial to producers and customers."
The German Engineering Federation VDMA will provide information on the spot about its numerous activities and will present new technologies during a live demonstration. These topics will also be examined more closely during an exclusive conference on digitalisation in production.
ELO Digital Office GmbH will also be participating. CEO Karl Heinz Mosbach explains: "With our new product versions, we have considerably expanded our product portfolio for digitalisation in the product areas, maintenance and logistics. In this context, we see Digital Way at AMB as the ideal platform for presenting to our customers and other interested persons our new solutions relating to individual requirements in personal discussions."
Volker Schinkel, Managing Director of oxaion gmbh, says: "Digital Way has its finger on the pulse of the times by bringing together the two current all-defining areas of industry and digitalisation in an innovative way. As long-term providers of ERP complete solutions with numerous medium-sized customers from the field of machine and plant construction, we welcome this concept. Together with our partner SYNCOS, experts for MES solutions in the area of discrete manufacturing, we are already looking forward to an interesting trade fair, fruitful contacts and many good discussions!"
Thomas Hösle, Managing Director of Elabo GmbH, a subsidiary of the euromicron Group, sees the combination of AMB and Digital Way as an enrichment with opportunities for companies: "The prejudices continue that there is a lack of standards for digitalisation, the costs of implementation are too high and the necessary manpower, especially in small companies, is not available. These prejudices must now be eliminated. This trend should also not be ignored, because the market punishes those who are too late." ELABO, together with partners and exhibitors at AMB, will showcase digitalisation in production that can be experienced live in a smart factory.
Images: R. Eberhard, messekompakt.com, EBERHARD print & medien agentur gmbh
Source: Messe Stuttgart